{"id":3660,"date":"2024-07-17T14:51:42","date_gmt":"2024-07-17T12:51:42","guid":{"rendered":"https:\/\/lemonandlime.sk\/projects\/principal\/"},"modified":"2024-07-17T22:27:54","modified_gmt":"2024-07-17T20:27:54","slug":"principal","status":"publish","type":"page","link":"https:\/\/lemonandlime.sk\/en\/projects\/principal\/","title":{"rendered":"Principal"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3660\" class=\"elementor elementor-3660 elementor-3603\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51dfacc8 e-flex e-con-boxed e-con e-parent\" data-id=\"51dfacc8\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b2dfbee elementor-widget elementor-widget-heading\" data-id=\"3b2dfbee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 28-02-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">A team of skilled carpenters had a presentation that did not reflect the true skills and references they had produced over the years. The time has come to change that.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-441d953b elementor-widget elementor-widget-heading\" data-id=\"441d953b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Identity \u2014 Illustration \u2014 Website \u2014 Copywriting \u2014 Photo production \u2014 Touchpoints<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d07ff99 e-con-full e-flex e-con e-child\" data-id=\"d07ff99\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[{&quot;id&quot;:3612,&quot;url&quot;:&quot;https:\\\/\\\/lemonandlime.sk\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/PRINCIPAL-277.jpg&quot;}],&quot;background_slideshow_slide_duration&quot;:2000,&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a805fac elementor-widget elementor-widget-heading\" data-id=\"4a805fac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IDENTITY<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f085ab8 elementor-widget elementor-widget-heading\" data-id=\"5f085ab8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The brand's visual communication was custom-illustrated and reflects the daily work and routine of jotting down and sketching notes, dimensions, scales and ideas in the workshop, on the construction site or in the studio. <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ae4e70 elementor-widget elementor-widget-heading\" data-id=\"1ae4e70\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LOGOTYPE<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17b642e8 elementor-widget elementor-widget-image\" data-id=\"17b642e8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 28-02-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1599\" height=\"865\" src=\"https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/07\/logo.png\" class=\"attachment-full size-full wp-image-3614\" alt=\"\" srcset=\"https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/07\/logo.png 1599w, https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/07\/logo-300x162.png 300w, https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/07\/logo-1024x554.png 1024w, https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/07\/logo-768x415.png 768w, https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/07\/logo-1536x831.png 1536w\" sizes=\"(max-width: 1599px) 100vw, 1599px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffd6b4e elementor-widget elementor-widget-heading\" data-id=\"ffd6b4e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">COLOR<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c210554 elementor-widget elementor-widget-image\" data-id=\"c210554\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"667\" src=\"https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/07\/colors.png\" class=\"attachment-full size-full wp-image-3618\" alt=\"\" srcset=\"https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/07\/colors.png 1920w, https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/07\/colors-300x104.png 300w, https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/07\/colors-1024x356.png 1024w, https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/07\/colors-768x267.png 768w, https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/07\/colors-1536x534.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36006e0 elementor-widget elementor-widget-heading\" data-id=\"36006e0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ELEMENTS<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6638281 elementor-widget elementor-widget-image\" data-id=\"6638281\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"621\" src=\"https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/07\/objects.png\" class=\"attachment-full size-full wp-image-3620\" alt=\"\" srcset=\"https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/07\/objects.png 1920w, https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/07\/objects-300x97.png 300w, https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/07\/objects-1024x331.png 1024w, https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/07\/objects-768x248.png 768w, https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/07\/objects-1536x497.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-137fd635 e-flex e-con-boxed e-con e-parent\" data-id=\"137fd635\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33dad6e6 elementor-widget elementor-widget-heading\" data-id=\"33dad6e6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">WEBSITE<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f4826f elementor-widget elementor-widget-heading\" data-id=\"1f4826f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The primary goals of the website were to increase trust in the brand and increase its value against the competition through a functional structure, comprehensible content and an engaging presentation. <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-330c66a3 e-flex e-con-boxed e-con e-parent\" data-id=\"330c66a3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ae286c4 elementor-widget elementor-widget-image\" data-id=\"7ae286c4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1074\" src=\"https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/07\/web.png\" class=\"attachment-full size-full wp-image-3616\" alt=\"\" srcset=\"https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/07\/web.png 1920w, https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/07\/web-300x168.png 300w, https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/07\/web-1024x573.png 1024w, https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/07\/web-768x430.png 768w, https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/07\/web-1536x859.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2802e0c e-flex e-con-boxed e-con e-parent\" data-id=\"2802e0c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d0770e elementor-widget elementor-widget-heading\" data-id=\"2d0770e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PRODUCTION<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ff30ac7 elementor-widget elementor-widget-heading\" data-id=\"6ff30ac7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">We created a basic communication ecosystem for the brand, which was necessary for business purposes as part of the rebranding. From basic business cards to a 3D logo that creates an atmosphere and decorates the showroom wall.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fe005ef elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"2fe005ef\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 28-02-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd0867d elementor-widget elementor-widget-image\" data-id=\"bd0867d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1922\" src=\"https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/07\/PRINCIPAL-edited-31-scaled.jpg\" class=\"attachment-full size-full wp-image-3626\" alt=\"\" srcset=\"https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/07\/PRINCIPAL-edited-31-scaled.jpg 2560w, https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/07\/PRINCIPAL-edited-31-300x225.jpg 300w, https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/07\/PRINCIPAL-edited-31-1024x769.jpg 1024w, https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/07\/PRINCIPAL-edited-31-768x577.jpg 768w, https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/07\/PRINCIPAL-edited-31-1536x1153.jpg 1536w, https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/07\/PRINCIPAL-edited-31-2048x1538.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f172ad0 e-flex e-con-boxed e-con e-child\" data-id=\"4f172ad0\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9af65ed e-con-full e-flex e-con e-child\" data-id=\"9af65ed\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74d4b2e2 elementor-widget elementor-widget-image\" data-id=\"74d4b2e2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/07\/PRINCIPAL-edited-43-scaled.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f530880 e-con-full e-flex e-con e-child\" data-id=\"f530880\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-159426f5 elementor-widget elementor-widget-image\" data-id=\"159426f5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1538\" src=\"https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/07\/Principal_2-20.jpg\" class=\"attachment-full size-full wp-image-3630\" alt=\"\" srcset=\"https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/07\/Principal_2-20.jpg 2048w, https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/07\/Principal_2-20-300x225.jpg 300w, https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/07\/Principal_2-20-1024x769.jpg 1024w, https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/07\/Principal_2-20-768x577.jpg 768w, https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/07\/Principal_2-20-1536x1154.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1b1f71 elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"f1b1f71\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dba126f elementor-widget elementor-widget-heading\" data-id=\"1dba126f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PRODUCTION<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e7b7c6f elementor-widget elementor-widget-heading\" data-id=\"3e7b7c6f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Presenting the authentic atmosphere of a craft company and its representatives is a strong persuasive argument. Fortunately, the Principal team is a group of good-natured people and had no problem transferring this emotion to the photo.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f332ac2 e-flex e-con-boxed e-con e-parent\" data-id=\"4f332ac2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4234b818 e-flex e-con-boxed e-con e-child\" data-id=\"4234b818\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-38ff8239 e-con-full e-flex e-con e-child\" data-id=\"38ff8239\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[{&quot;id&quot;:3634,&quot;url&quot;:&quot;https:\\\/\\\/lemonandlime.sk\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/451096712_493499719738906_8601556377934204846_n.jpg&quot;},{&quot;id&quot;:3642,&quot;url&quot;:&quot;https:\\\/\\\/lemonandlime.sk\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/449413381_2247127218971665_8970609123234501927_n.jpg&quot;},{&quot;id&quot;:3644,&quot;url&quot;:&quot;https:\\\/\\\/lemonandlime.sk\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/449661174_453836880757503_1957482607150000224_n.jpg&quot;}],&quot;background_slideshow_slide_duration&quot;:2500,&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-603ece86 e-con-full e-flex e-con e-child\" data-id=\"603ece86\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[{&quot;id&quot;:3632,&quot;url&quot;:&quot;https:\\\/\\\/lemonandlime.sk\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/451256378_451623414322600_5584146512311788107_n.jpg&quot;},{&quot;id&quot;:3638,&quot;url&quot;:&quot;https:\\\/\\\/lemonandlime.sk\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/450928579_843555830648389_8615921060052493577_n.jpg&quot;},{&quot;id&quot;:3636,&quot;url&quot;:&quot;https:\\\/\\\/lemonandlime.sk\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/450945048_1613464909556419_4439171539829220857_n.jpg&quot;}],&quot;background_slideshow_slide_duration&quot;:1800,&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-30ad97b6 e-flex e-con-boxed e-con e-parent\" data-id=\"30ad97b6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c8caeef elementor-widget elementor-widget-heading\" data-id=\"7c8caeef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">WEBSITE COPYWRITING<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62972767 elementor-widget elementor-widget-heading\" data-id=\"62972767\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">In addition to the proposal of a logical structure for the website, basic onpage SEO ranking factors, we also put together a written text, the purpose of which was to clearly explain all the necessary information.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44d49bfa elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"44d49bfa\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57374e52 e-flex e-con-boxed e-con e-parent\" data-id=\"57374e52\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-70bfe379 e-flex e-con-boxed e-con e-child\" data-id=\"70bfe379\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-64d5b941 e-con-full e-flex e-con e-child\" data-id=\"64d5b941\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77a96362 elementor-widget elementor-widget-image\" data-id=\"77a96362\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1441\" src=\"https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/07\/PRINCIPAL-edited-22.jpg\" class=\"attachment-full size-full wp-image-3648\" alt=\"\" srcset=\"https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/07\/PRINCIPAL-edited-22.jpg 1920w, https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/07\/PRINCIPAL-edited-22-300x225.jpg 300w, https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/07\/PRINCIPAL-edited-22-1024x769.jpg 1024w, https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/07\/PRINCIPAL-edited-22-768x576.jpg 768w, https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/07\/PRINCIPAL-edited-22-1536x1153.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b9bf142 e-con-full e-flex e-con e-child\" data-id=\"7b9bf142\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67705acc elementor-widget elementor-widget-image\" data-id=\"67705acc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1441\" height=\"1920\" src=\"https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/07\/PRINCIPAL-edited-15.jpg\" class=\"attachment-full size-full wp-image-3646\" alt=\"\" srcset=\"https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/07\/PRINCIPAL-edited-15.jpg 1441w, https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/07\/PRINCIPAL-edited-15-225x300.jpg 225w, https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/07\/PRINCIPAL-edited-15-769x1024.jpg 769w, https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/07\/PRINCIPAL-edited-15-768x1023.jpg 768w, https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/07\/PRINCIPAL-edited-15-1153x1536.jpg 1153w\" sizes=\"(max-width: 1441px) 100vw, 1441px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3cb3695 e-flex e-con-boxed e-con e-parent\" data-id=\"3cb3695\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6b062ceb e-flex e-con-boxed e-con e-child\" data-id=\"6b062ceb\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ee030da e-con-full e-flex e-con e-child\" data-id=\"ee030da\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-397c01c3 elementor-widget elementor-widget-heading\" data-id=\"397c01c3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u201cEmphasis on detail, personal approach, compliance deadlines. Lemon and Lime is an excellent partner for all companies and brands that want to grow.\u201d<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2777ff37 elementor-widget elementor-widget-heading\" data-id=\"2777ff37\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">D\u00e1vid Demko<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50e9e0a6 elementor-widget elementor-widget-heading\" data-id=\"50e9e0a6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">CEO Principal<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-56a36b3f e-con-full e-flex e-con e-child\" data-id=\"56a36b3f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1958a9f elementor-widget elementor-widget-heading\" data-id=\"1958a9f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">We got new clients<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a4156da elementor-widget elementor-widget-heading\" data-id=\"4a4156da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Thanks to rebranding<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76bd5e4d e-flex e-con-boxed e-con e-parent\" data-id=\"76bd5e4d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-444fd48b e-con-full e-flex e-con e-child\" data-id=\"444fd48b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c0de249 elementor-widget elementor-widget-heading\" data-id=\"1c0de249\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Other projects<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3297d22b e-flex e-con-boxed e-con e-child\" data-id=\"3297d22b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6bcb6322 e-con-full e-flex e-con e-child\" data-id=\"6bcb6322\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d65aa64 elementor-widget elementor-widget-image\" data-id=\"2d65aa64\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/lemonandlime.sk\/en\/projects\/pasadena\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1339\" height=\"900\" src=\"https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/01\/pasadena-mobil.jpg\" class=\"elementor-animation-shrink attachment-full size-full wp-image-997\" alt=\"\" srcset=\"https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/01\/pasadena-mobil.jpg 1339w, https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/01\/pasadena-mobil-300x202.jpg 300w, https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/01\/pasadena-mobil-1024x688.jpg 1024w, https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/01\/pasadena-mobil-768x516.jpg 768w\" sizes=\"(max-width: 1339px) 100vw, 1339px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ac78ede e-con-full e-flex e-con e-child\" data-id=\"6ac78ede\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b94586c elementor-widget elementor-widget-image\" data-id=\"6b94586c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/lemonandlime.sk\/en\/projects\/sotac\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1339\" height=\"900\" src=\"https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/01\/sotac-mobil.jpg\" class=\"elementor-animation-shrink attachment-full size-full wp-image-1000\" alt=\"\" srcset=\"https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/01\/sotac-mobil.jpg 1339w, https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/01\/sotac-mobil-300x202.jpg 300w, https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/01\/sotac-mobil-1024x688.jpg 1024w, https:\/\/lemonandlime.sk\/wp-content\/uploads\/2024\/01\/sotac-mobil-768x516.jpg 768w\" sizes=\"(max-width: 1339px) 100vw, 1339px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5273c94f e-flex e-con-boxed e-con e-parent\" data-id=\"5273c94f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1d1f1ff5 e-flex e-con-boxed e-con e-child\" data-id=\"1d1f1ff5\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ca0d61 elementor-widget elementor-widget-heading\" data-id=\"3ca0d61\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Let's create something special together.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36adb8a0 elementor-align-center green elementor-widget elementor-widget-button\" data-id=\"36adb8a0\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/lemonandlime.sk\/en\/click\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Click<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A team of skilled carpenters had a presentation that did not reflect the true skills and references they had produced over the years. The time has come to change that. Identity \u2014 Illustration \u2014 Website \u2014 Copywriting \u2014 Photo production \u2014 Touchpoints IDENTITY The brand&#8217;s visual communication was custom-illustrated and reflects the daily work and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3657,"parent":2935,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3660","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Principal by Lemon and Lime \u2502 Branding studio<\/title>\n<meta name=\"description\" content=\"The team of skilled carpenters had a presentation that did not reflect the actual skills and references. 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