Pasadena
We helped bring a new women's fashion brand to the market as well as a manufacturer of clothing and accessories. We are glad that we could cover the entire creation.
Strategy — Identity — E-shop — Produkction — Copywriting — Merchandise — Product design
IDENTITY
Brand communication is based on the brand name, which represents the California city of flowers. Subtle symbol, body colors and understated font brought to the market a pleasant brand for ladies.
E-SHOP
A solution built on beautiful product presentation combined with clean design lines and some custom features. The goal was to create simple shopping with a pleasant aesthetic experience.
studio production
Elegance, charm, comfort, but also fun and playfulness are communicated by studio photo production, whose task was to sell and present products of the Pasadena brand.
PROMO PHOTOPRODUCTION
Products used in their natural or thematic environment, but also the bold placement of products in spaces that are not common, should communicate their possibilities and usability to the target groups.
MERCHANDISE
For its operation, the brand needed basic touchpoints that complete the customer's overall shopping experience. Presentation materials, product design, packaging design and much more.
"Pleasant cooperation. Perfectly communicated with all the details. Accurate understanding of my idea.''
Zuzana Staňová
Founder PASADENA
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