One of the largest sellers of army and outdoor products in Slovakia has decided to expand and make its communication more attractive.

Strategy — Identity — E-shop — Production — Copywriting — Campaign — Merchandise


Staying on the market for 20 years requires a lot of energy and passion for the cause. This is how the brand identity was created, which is a reflection of the passion of the owner of ARMPEK, but also of the passion of his target groups for the given industry.


The atmosphere of the e-shop solution is defined by distinctive design elements, clear branching in the mega menu and a number of technical personalized solutions.


All customer target groups are connected by a passion for action. This is how the brand's claim and sub-brand Passion for action was created, which the brand wants to further develop in the form of a new collection of its own clothing.


The goal of the brand is to be close to the customer and bring him the best possible experience at every point at which the customer encounters the brand. The production of small attentions served from this.


The creation also included photo production, which captures the atmosphere of the brand, products, team and store. Thanks to this, confidence in shopping in the e-shop grows.

"Creative, professional and friendly cooperation. The result of the work exceeded all our expectations."

Peter Kubík
Founder ARMPEK


Order and awareness
Other projects

Let's create something special together.