Grimmy
The largest artistic dance school in Slovakia decided for the 20th years years of work to completely dig through and refresh the brand's communication.
Strategy — Identity — Website — Production — Copywriting — Merchandise — Campaign
IDENTITY
The tricolor diamond became the symbol of the art school. Three colors because the school has branches in three cities and a diamond because the school is a stable, strong and successful brand with a rich history.
WEBSITE
Bright colors, clean shapes and photos of dancers that liven up the web. Its primary goal is to present the qualities of the art school and to provide those interested with clear information on how to become members of the art school.
CAMPAIGN
The campaign to enroll new members of the art school is created every year for the online and offline environment using billboards, citylights, banner and video advertising on social networks.
MERCHANDISE
The goal of creating touchpoints is to increase the popularity and relationship with the brand among members of the art school and its fans. We also increase brand awareness among target groups and the public.
GRIMMY DANCE CUP
The art school organizes one of the biggest dance competitions in Slovakia every year. We prepared the entire marketing communication for this event.
"The cooperation was a huge help for us and I am very glad that I made such a good decision. The result is worth it.''
Ingrid Fabian
Founder GRIMMY
+60%
Organic website traffic
+100%
New school members
Other projects
