Principal
A team of skilled carpenters had a presentation that did not reflect the true skills and references they had produced over the years. The time has come to change that.
Identity — Illustration — Website — Copywriting — Photo production — Touchpoints
IDENTITY
The brand's visual communication was custom-illustrated and reflects the daily work and routine of jotting down and sketching notes, dimensions, scales and ideas in the workshop, on the construction site or in the studio.
LOGOTYPE
![](https://lemonandlime.sk/wp-content/uploads/2024/07/logo.png)
COLOR
![](https://lemonandlime.sk/wp-content/uploads/2024/07/colors.png)
ELEMENTS
![](https://lemonandlime.sk/wp-content/uploads/2024/07/objects.png)
WEBSITE
The primary goals of the website were to increase trust in the brand and increase its value against the competition through a functional structure, comprehensible content and an engaging presentation.
![](https://lemonandlime.sk/wp-content/uploads/2024/07/web.png)
PRODUCTION
We created a basic communication ecosystem for the brand, which was necessary for business purposes as part of the rebranding. From basic business cards to a 3D logo that creates an atmosphere and decorates the showroom wall.
![](https://lemonandlime.sk/wp-content/uploads/2024/07/PRINCIPAL-edited-31-scaled.jpg)
![](https://lemonandlime.sk/wp-content/uploads/2024/07/PRINCIPAL-edited-43-scaled.jpg)
![](https://lemonandlime.sk/wp-content/uploads/2024/07/Principal_2-20.jpg)
PRODUCTION
Presenting the authentic atmosphere of a craft company and its representatives is a strong persuasive argument. Fortunately, the Principal team is a group of good-natured people and had no problem transferring this emotion to the photo.
WEBSITE COPYWRITING
In addition to the proposal of a logical structure for the website, basic onpage SEO ranking factors, we also put together a written text, the purpose of which was to clearly explain all the necessary information.
![](https://lemonandlime.sk/wp-content/uploads/2024/07/PRINCIPAL-edited-22.jpg)
![](https://lemonandlime.sk/wp-content/uploads/2024/07/PRINCIPAL-edited-15.jpg)