Principal
A team of skilled carpenters had a presentation that did not reflect the true skills and references they had produced over the years. The time has come to change that.
Identity — Illustration — Website — Copywriting — Photo production — Touchpoints
IDENTITY
The brand's visual communication was custom-illustrated and reflects the daily work and routine of jotting down and sketching notes, dimensions, scales and ideas in the workshop, on the construction site or in the studio.
LOGOTYPE
COLOR
ELEMENTS
WEBSITE
The primary goals of the website were to increase trust in the brand and increase its value against the competition through a functional structure, comprehensible content and an engaging presentation.
PRODUCTION
We created a basic communication ecosystem for the brand, which was necessary for business purposes as part of the rebranding. From basic business cards to a 3D logo that creates an atmosphere and decorates the showroom wall.
PRODUCTION
Presenting the authentic atmosphere of a craft company and its representatives is a strong persuasive argument. Fortunately, the Principal team is a group of good-natured people and had no problem transferring this emotion to the photo.
WEBSITE COPYWRITING
In addition to the proposal of a logical structure for the website, basic onpage SEO ranking factors, we also put together a written text, the purpose of which was to clearly explain all the necessary information.
“Emphasis on detail, personal approach, compliance deadlines. Lemon and Lime is an excellent partner for all companies and brands that want to grow.”
Dávid Demko
CEO Principal
We got new clients
Thanks to rebranding
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