Strawberry city
We created new communication for the third largest city in Slovakia. Memorable and attractive to attract tourists from all over the world.
Strategy — Website — E-shop — Production — Copywriting — Merchandise — Product design
IDENTITY
The whole idea of the Strawberry City project is based on historical data and romantic legends of the city of Prešov. This forms the conceptual basis for meaningful communication.
PRESENTATION
The vision of the project was presented to invited guests who represent the business environment of the city of Prešov. The goal was to involve them in the project and get feedback.
WEBSITE
An important part of the project is a modern portal that offers space for the presentation of the city, its surroundings and local service providers. The multilingual website is a tool where the tourist can find almost everything.
E-SHOP
The website also includes an e-shop that offers the sale of memorabilia. They should serve as a gift or a fond memory of a city that tastes good.
PRODUCT DESIGN
Strawberry distillate, chocolate pralines, caps and t-shirts are the first original products that we made to measure for the Strawberry City. Touchpoints should bring an imaginative, high-quality and original experience.
STRAWBERRY NIGHT
We bring the brand identity to life in an experience that can actually be smelled and tasted through Strawberry Night. A unique event that enlivens the streets of Prešov.
"Thanks for the responsible approach and quality work. Cooperation and its results have moved our organization to new dimensions.''
Marián Beliš
Founder STRAWBERRY CITY
Thousands
People attend events
Thousands
People are fans of the brand
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